Sony Bravia KDL-40W2000 review

Unlike Full HD models, the screen has also been engineered to accept the latest 1080p format being used by next-generation devices like Blu-ray/HD DVD players and the PS3 games console. This technology is still in its infancy and 1080p content is relatively scarce, but having a compatible screen will prepare you for the future and eventually even HDTV programmes are expected to be broadcast using 1080p.

High-definition applications are supported by integrated analogue and digital terrestrial TV tuners, with a CI card slot for receiving various subscription-based channels from TopUp TV services.

The quality of the screen's picture processing is equally as important as the on-paper specification. Like all of Sony's second-generation LCDs, this model features proprietary Bravia Engine technology. The system is specifically developed for LCD and has been receiving rave reviews around the world for its impressive image performance. There are several supporting systems such as Live Colour Creation, which claims to deliver a 30 per cent wider colour gamut than conventional models.

Thankfully, this state-of-the-art technology doesn't confuse the screen's user-friendly functionality. On-screen menus, including the seven-day electronic programme guide that accompanies digital broadcasts, are superbly presented and easy to navigate using the stylish remote. There's an extensive array of adjustments, ranging from basic preset modes to more advanced settings for controlling elements like colour temperature, backlight brightness and a sensor that automatically adjusts settings according to your room's ambient light.

Sound options are supplemented by a BBE digital audio system and a SRS TruSurround XT mode that creates a sense of spaciousness from the stereo speakers.

Performance
LCDs have been improving so rapidly that it was only going to be a matter of time before the technology took its small screen dominance to larger screen sizes.

Whereas detail has always been exceptional with LCDs, this is the first large screen model we've seen that can rival plasma for contrast and colour reproduction. Black levels are so deep they create densely defined images with perspective and realism -- even in darkly lit scenes. Traditionally over-cooked colours appear more naturally balanced, especially with skin tones and landscapes, without losing vitality. And images are immaculately clean and noise-free.

Picture performance consistently impresses across all sources, including off-air broadcasts and standard-definition images. But with high-definition it scales new heights with exceptional sharpness and clarity that at times makes it seems as if you're looking through a window.

Edited by Mary Lojkine
Additional editing by Elizabeth Griffin

Update: Sony has posted a notice to owners on its support site for anyone experiencing 'slightly uneven uniformity' on their Bravia TV.