LCD already reigns supreme over small screen sizes but we've been unconvinced that the technology can outperform plasma in the large screen stakes…until now, that is.
Usually, plasmas display deeper black levels, creating enhanced contrast with colours that appear more natural. But, even compared to our class-leading Pioneer PDP-427XD plasma, Sony's KDL-40W2000 comes out on top.
Unrivalled image quality is accompanied by outstanding design and a future-proof specification that features uncompromised connectivity, sophisticated picture processing and full high-definition support including the latest 1080p formats. If there is a better picture for the price than this, we haven't seen it.
Design
We've always been admirers of Sony's design ethos. There isn't anything particularly striking about the matte-grey frame supported by a slim speaker system beneath -- but attention to detail and ergonomic finishing means the W2000 series exudes aspirational quality.
The compact design is comparatively lightweight, encouraging wall-mounting options. Alternatively, there is an accompanying fixed stand, although a swivelling model would allow more flexibility with placement and seat positioning.
Connectivity is impressive, with all analogue and digital options present. High-definition sources can be directly connected using two HDMI digital video inputs or by using an adaptor with the analogue component or PC input. This means you can connect up to four HD sources at the same time including devices like Sky's HDTV receiver and next-generation DVD players and games consoles -- although HDMI offers the best performance and is usually the only connection that supports full 1080p signals.
If high-definition is still an afterthought then conventional users can rely on two Scart terminals or the component inputs. Both Scarts are RGB-enabled so the quality of the incoming signals will not be compromised. In typical setups the component inputs can be used to display progressive scan video from a compatible DVD player while the Scarts can be used for recording devices and a satellite/cable receiver.
There are some standard, easy-access AV inputs as well, but they are best reserved for short-term connections like a camcorder or games console, as quality is poor. You can also use the screen as a large monitor when connected to a PC or media centre and there's an often-ignored PC audio input too.
Features
The screen features a so-called 'Full HD' resolution that provides the basis for an impressive future-proof specification. The 1,920x1,080-pixel resolution means you can display standard 720p and 1080i high-definition formats in their entirety -- without any of the downscaling typically employed by lower resolution models.

User reviews17
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GK-Kenny 18 May 2009
Good: good picture quality with high contrast ratio to display perfect dark scenes.
Bad: I can't think of one right now.
Comment: Outstanding price and performance. This TV offers 1080p resolution perfect for watching Blu-ray movie and gaming. Sony LCD is simply delightful. I recommend you to check out http://www.squidoo.com/best-hdtv for information on best price for the best TV to buy this year.
joseph vermiglio 20 April 2008
Good: The only thing l liked was the free 5year guarantee so l can get it fixed again and again
Bad: Thats easy the fact that l have got to get it fixed again and again
Comment: When l got the tv l was excited but that frustration because l thought the connection side of things turned out to be poor the hype surrounding 1080p and hdmi is very poor connected to this product not only that with sony moving to spain its products have gone down in standard along way.l have had this unit for 8 months l got it back on the 4th april after having 2 feed boards replaced l have got the same fault again so another 3 weeks without the unit so rather sony to start from scratch with a new unit they will replace the boards again and again what a way not to make money.Sony stinks.
finlux 19 February 2008
Good: For the price this telly gives the best pictures across the spectrum
Bad: What's not to like??
Comment: After studying form for months. I went to specialist and high street shops and looked at the TV's with Sky, freeview, HD DVD and Blu ray. I wanted a large, but not too large screen, but my main objective was to get a great picture and decent connectivity and future proofing. This TV gave me all of that. People gasp when they see Blu Ray running on it and even Sky HD causes wow's!
I just love it and at £800 it was a real steal
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