But while the 100Hz system does improve the appearance of motion, there's still residual evidence of resolution loss as objects pass across the screen, plus some small but certainly noticeable evidence of a shimmering side effect around moving objects' edges.
Our other negative thought, given the 32D3000's rather high price tag of around £750, is that maybe you don't really need all the features that Sony has thrown at this relatively small TV's pictures.
For instance, sat at a perfectly normal viewing distance we didn't totally appreciate what the 10-bit engine was doing to colours. Nor could we fully see any extra clarity that might be forthcoming from the 32D3000's apparent friendliness with 1080p/24fps high-definition material, or the extra motion clarity made possible by the MotionFlow system. It's only with your nose pretty much pressed up to the screen that the benefits of all Sony's features become visible.
This means, of course, that you might be better buying a rather cheaper, less feature-heavy 32-inch LCD TV instead.
We have nothing against showing off. Indeed, some of the finest TVs around have come about as a direct result of manufacturers deciding to prove to the world just what they're capable of.
But with the Sony Bravia KDL-32D3000, the simple fact is that while the TV is certainly very good, it's just too small to really benefit from some of the features it's making you pay good money for.
Edited by Jason Jenkins
Additional editing by Jon Squire