Hitachi 37LD9700 review

Typical price: £900

What is it: HD Ready LCD television with 37-inch screen and motorised stand

What we think: While it won't knock your socks off, this screen is a dependable all-rounder

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Our Rating

7.6

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Hitachi 37LD9700 compared to other LCD televisions

	Hitachi 37LD9700	Philips Cineos 52PFL9632D	Sony Bravia KDL-40W2000	Philips Aurea 42PFL9900D
Review date	11 May 07	21 Nov 07	27 Nov 06	31 Oct 07
Editor's rating	7.6	9.3	9.3	9.1
Price range	£900
Review summary	While this TV doesn't really stand out in terms of performance or design, it's a strong all-rounder with solid build quality, a decent range of features and a bright, vibrant picture. Not a bad buy at this price Read full review	If big, beautiful hi-def pictures are what you're after, this 52-incher delivers the goods. Bold but realistic colours, strong black levels and the smoothest motion we've seen on an LCD, married with good connectivity and design, make this one of the finest big screen flat panels around Read full review	Sony's KDL-40W2000 has set a new benchmark for large screen displays. The full 1080p specification is equipped for the future while LCD image quality has never looked this good Read full review	The price tag will put off all but the most well-heeled telly addict, but those that do shell out get a truly superb television in return. With some of the finest picture performance we've ever seen, the Philips Aurea 42PFL9900D is the perfect partner for a hi-def movie player, games console or TV service Read full review
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