Typical price: £2,200
What is it: 40-inch, hi-def, wireless, LED-edge-lit LCD TV
What we think: Struggles to back up its stunning looks with equivalent performance
What you need to know
Reviewed on: 28 October 2009
Tags: Sony, Sony Bravia ZX1 (KDL-40ZX1), plasma, Casino Royale, LCD TV
We like:
Beautiful design; wireless connectivity is a technological step in the right direction
We don't like:
Patchy wireless connectivity; can receive only a 1080i signal wirelessly; expensive
CNET UK judgement:
The Sony Bravia KDL-40ZX1 is a wonderful-looking TV that's basically all style and no substance. The wireless system offers only a 1080i resolution and still can't manage to send a consistent signal over relatively short distances. Hi-def pictures are detailed and blacks are good, but colours aren't accurate and the backlight bleeds at the edges. We like where Sony is going with this TV, but its cost and relatively poor performance mean we can't recommend that you spend your hard-earned money to be part of the experiment
Full review:
Sony is not a company that's enjoying the success it used to. Its computer-games division is getting a pounding from Microsoft and Nintendo. It's also lost the music-player market to Apple, and there are dozens of companies selling TVs that are just as good as Sony sets. Continue Reading...
Sony Bravia ZX1 (KDL-40ZX1) History
3 Feb 2009 in Crave
Sony sells sexy slim screens with smutty shots
Nothing screams "We need to make more money" quite as loudly as a tech company using a leggy model with suspenders and a whip to sell its new ultra-thin TV. Enter Sony
29 Jan 2009 in Crave
Sony LCD TVs: Thin as toast, smooth as silk and wireless too
The Big S is gearing up for a bumper year for its Bravia division: new features, new designs and comparing its TVs to breakfast snacks will all feature
28 Aug 2008 in Crave
Photos: Hands-on with new TVs from Sony
After Sony had finished its press conference we were dispatched to go and touch the new TVs, and what we saw made us happy, which is a first for IFA
28 Aug 2008 in Crave
Sony Bravia Z4500, EX1 and ZX1: Exciting new TV gubbins
As we were in IFA, we decided it was probably a good idea if we went along to the Sony stand to listen to victory speeches about Blu-ray and more milking of the James Bond franchise
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