Nate Lanxon
Nate is CNET.co.uk's expert on digital music and portable media. He was born just long enough before the beginning of the digital age to grow up with it, become one with it and then be utterly consumed by it. 'Geek by profession' has been his career goal for two decades.
Friday 10 October 2008, 10:05am
Calacanis: Apple to release networked HDTVs
Yesterday I spent a couple of hours here at the office with Valleywag's most cherished and adored tech celebrity, Jason Calacanis. Love him or hate him, the bloke's got contacts, and he confirmed to me that he knew first-hand that Apple was working on a networked television.
These LCD HDTVs will be fully networked, with the ability to stream all your iTunes content from your Mac or PC. In fact, Calacanis told me they'll function like a standard TV with an Apple TV box, only without the need for the box.
In many ways, this isn't surprising news, as Apple already produces a stunning 30-inch display for the Mac. So picture that -- only thinner -- in a bedroom, streaming iTunes movie rentals over 802.11n, controlled with the Remote app on an iPod touch or iPhone.
Apple has really gone to town with the iTunes Store, securing movie downloads, rentals and a massive archive of TV shows, new and old. Why would it sit back while movie fans go out and buy some generic HDTV to connect up to their PC to watch this content, when it already has the means to provide a complete package itself?
TVs are a huge market. What better way to extend the iTunes Store than by providing an elegant TV that seamlessly integrates with its movie and TV offerings? Apple Computer Inc dropped the 'Computer' for a reason, and I have no reason to doubt that this has been on the roadmap ever since.
Update: You can hear more from Jason Calacanis in an interview on this week's Crave Podcast.
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Comments on this post
Nice. I can hardly wait! www.privacy.de.tc
Posted by Jim jnes on Sat 11 October, 2008 4:52 AM
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That's cool and all, but they're really behind. Hewlett-Packard did that back in '06.
Posted by Chris on Sat 11 October, 2008 6:35 AM
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I think it won't success. It will be an Apple-expensive TV. You could probably be able to get a similar one from other maker for half the price, and you can always plug-in an Apple TV or a Mac Mini.
Posted by Olav on Sat 11 October, 2008 6:57 AM
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… which has not stopped being every other "way too expensive" Apple product successful. I would buy it right away! (Obviously all the Apple fanboy-haters still haven't understood that an Apple product is NOT first of all about the price tag. But maybe for those who just look at that, it will be better to buy something else …)
Posted by xordinary on Sat 11 October, 2008 8:01 AM
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This looks totally believable to me. I can see it happening. I want one now.
Posted by Anonymous on Sat 11 October, 2008 10:05 AM
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"TVs are a huge market" The LCD and plasma market has terrible margins for every (!) US seller. Don't know whether it's better WW. Plus, what's the upgrade cycle for TVs? 5 years? Skeptical. DISCLAIMER: Steve Jobs is smarter than me
Posted by Matt Johnston on Sat 11 October, 2008 12:29 PM
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Crap, I just bought a new Full HD TV... They should release an 802.11n-enabled device, less expensive than the Apple TV which lets you stream all the content on your Mac to your TV.
Posted by Joe on Sat 11 October, 2008 12:33 PM
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I don't understand Apple's business logic behind this move. They already sell Apple TV - you know the STB (Set Top Box) and it isn't flying into people's homes. Why incorporate the Apple TV hardware/firmware into an actual Television - Does Apple think this will perform better in the marketplace than what they already have?
Posted by Mike Zemina on Sat 11 October, 2008 1:23 PM
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Anyone who has an AppleTV will think twice about buying this. AppleTV is a notoriously "unfinished" product. I think most people don't want this poor level of quality in a TV. At least with Apple TV if the thing breaks you can ditch the box and keep the TV. Not so with an all-in-one unit.
Posted by John on Sat 11 October, 2008 1:57 PM
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I've been waiting for this for the longest time. I want *Cameras and Mic, nicely integrated *Hard Disk or SSD? I'm guessing it'll be sold as a streaming / downloading from iTunes device *Slot load DVD/BluRay? *Freeview Recorder????
Posted by dan on Sat 11 October, 2008 2:06 PM
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So frustrating...if they had been working on something like this all along, why not put the functionality into the AppleTV box? It just seems typical of Apple to sit on something until it's been long enough for people to buy their next product. I understand the business model behind it--but it's killing us with technology advances. It's taking way too long for companies like Apple (who have the power and financial backing) to push this type of stuff to the public. Can you imagine where we'd be today if companies like Apple would put as much importance on the technology advances as they do with how much money is going in their pocket (and how often)? We could actually be in a place where we would truly be ahead of the curve vs. just keeping up with what the curve demands. I'm a huge Apple fan, but with every business/marketing decision like this it continues to remind me how important it is for Apple to play the capitalism game and rake in as much money as possible--first and foremost. Ahh...I miss the days when Apple would actually release products (with features) that no one would expect and would completely blow you away.
Posted by Frustrated on Sat 11 October, 2008 2:08 PM
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Yep, this will happen, and I have thought so for years. When it does it means that Apple approached the screen manufacturers about building AppleTV into their products and they couldn't reach and agreement. So Apple will just do what they threatened, which is to do it themselves. How much data goes into a TV screen? Gigabytes if you send raw data like HDMI etc. do. But if you network it, boring 100Base Ethernet is way over spec as long as there is enough crunching power at either end of the cable to do effective compression and decompression of the video. That means one standard 20c connector on the back and no specialized chips to support it instead of the mess we have now.
Posted by Steve Weller on Sat 11 October, 2008 2:14 PM
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Not a Good Idea! Even for Fanboys. I'd rather have a TIVO-Like Box from Apple that does what the AppleTV box does but better. Don't need a markup on a commodity TV.
Posted by Jordan on Sat 11 October, 2008 2:53 PM
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Apple fanbois still haven't understood that people FIRST look at the price tag. Its called being an adult, having kids, a mortgage and two cars. Its called having a wife who asks questions like why should we pay a premium for brand when she tells the kids that a pair of overpriced sneakers are not worth it just for the logo. I love Rolls Royce's, well crafted machines with a great name and all but it too doesnt fit in the budget of many families. But I love to listen to the fanbois tell us that price doesnt matter.
Posted by rimbaud on Sat 11 October, 2008 3:12 PM
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To me MacTV seems like just another elite proprietary product, marketed to the overly-affluent who can afford to support a monopolistic, secretive and selfish transnational corporation, all in order to feel superior to others. All I can say is I think it's sad that's what it takes for some people to feel good about themselves these days.
Posted by JustAPerson on Sat 11 October, 2008 3:13 PM
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Won't be the next Ipod, but will probably sell enough to break even. It's the content they want to make money on, so they ought to give away the hardware, but I don't think they're quite to that point yet. That's pretty much what happened with all the cable and satellite companies isn't it? You sign up for a couple years of content and they either give you the equipment or highly subsidize it. Jobs could pretty much take over the entire content delivery system with such a scheme because nobody else in the business is anywhere close to having such a comprehensive delivery system (Itunes Store) in place. Enjoy.
Posted by Tim Fuller on Sat 11 October, 2008 3:24 PM
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Apple HDTV = Large Screen iPod. Why Not?
Posted by Boley on Sat 11 October, 2008 3:29 PM
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Two things need to happen before I would consider purchasing one. 1) Must have monthly rate for rentals like Netflix. I rarely will pay per movie now. 2) Decent software running on the box. Current AppleTV/FrontRow doesn't cut it. They need to support a UPNP client. Until those two things happen, I won't purchase one and I love MacOSX. Other than my work notebook, my house is Windows free and I love it!
Posted by joe on Sat 11 October, 2008 3:34 PM
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Let's have a little reality check here folks. If the market does not favor this weekends G7 conclusions (actually even if they do temporarily) No one is gona buy gadgets, LCDtvs, or anything else not essential to the new reality of consumption based on absolute necessity. You better pay attention to what is happening in world markets more than feeding your face with more gadgets.
Posted by Anonymous on Sat 11 October, 2008 3:44 PM
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if i can get an apple tv for the same price that i would pay for a samsung or panasonic then it makes sense. if its 500 bucks more, ha ha ha. good one apple. if this is actually true of course
Posted by wwew on Sat 11 October, 2008 3:48 PM
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I don't know, I think there might be a decent market for this, many of the TV manufacturers already sell premium brands, and I know a lot of people who have been looking for this type of integration. If nothing else it would raise the bar for the rest of the TV manufacturers. If it saves me from having to buy a TIVO and a DVD player, it might be worth it......
Posted by Skipjakk on Sat 11 October, 2008 4:28 PM
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I feel I should point out that I have no reason to believe we'll see these TVs at next week's Apple keynote, which is slated to be Mac-only. But as for MacWorld next year...
Posted by Nate Lanxon, CNET UK on Sat 11 October, 2008 4:39 PM
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"Love him or hate him, the bloke's got contacts, and he confirmed to me that he knew first-hand that Apple was working on a networked television." CONFIRMED to me? You mean you asked him about this and he confirmed it?
Posted by george on Sat 11 October, 2008 6:23 PM
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Cool, but who wants a 30 inch T.V. as the center of their entertainment system anymore. Apple would need to make various size configurations if the company is to be a success in the entertainment room - and over 30 inches to be sure. Given the expected price premium for such a device from Apple, one could predict low sales.
Posted by Anonymous on Sat 11 October, 2008 7:16 PM
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This is very unlikely to happen. Apple and Steve Jobs are focused on making things smaller and lighter and that will fit in your pocket -- not things that are bigger.
Posted by MacBill on Sat 11 October, 2008 7:45 PM
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This is exactly what I've been saying for some time now. It's Apple's only option if they don't want their content downloading business via iTunes to be destroyed by Sony and cable companies pushing on demand services. They need an HDTV which directly receives their HD iTunes downloads.
Posted by Mike Caprio on Sat 11 October, 2008 8:52 PM
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This will be ideal with iChat replacing your phone.
Posted by James Weiser on Sat 11 October, 2008 9:23 PM
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"It's Apple's only option if they don't want their content downloading business via iTunes to be destroyed by Sony and cable companies pushing on demand services." Puuhleese: Which moon are you from? Sony is way to divesified to be athreat in ANY market at the moment. As for the cable companies, I do believe that most people will "resist"...
Posted by Björn on Sat 11 October, 2008 9:39 PM
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HP may have done it, but not like Apple will. Apple didn't invent the MP3 player either, but where does iPod rank?
Posted by L.A.Viking on Sat 11 October, 2008 11:28 PM
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What makes you think Calacanis is reliable? He hasn't shown himself to be reliable in the past. Think about it -- a complete television? Why? This is completely outside of Apple's type of business, and Steve Job's interest. Why on earth would he want to compete against the established kings in this field, when he already is delivering content to televisions with mac minis and AppleTV.
Posted by Shelley on Sat 11 October, 2008 11:45 PM
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Apple will sell a product lifetime " one movie per week" with this Apple LCD TV. Just imagine a television with its own lifetime programming.... Kill the TV manufact, kill cable operators, use Movie studios leverage...Only Steve can do it !!!!!
Posted by Nuno Sousa on Sun 12 October, 2008 12:19 AM
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There quite alot of these on jp market..they might not be (mac only) but my Regza is 100% networked incl RECORD to lan/internet browser and dlna support(the thing has 3 gigabit ports and runs linux)...so whats the fuss exactly?
Posted by Anonymous on Sun 12 October, 2008 12:49 AM
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Although Dell and HP both produce TVs (and lets not forget Sony), Apple could and probably will do a significantly better job, as Nate and Jason pointed out, an Apple LDC TV would have a built in Apple TV box, making your TV store video and other media, no use for a little box attached, and just imagine how much simpler your TV will be to use if Apple gets their hands on it. Personally, I'm stoked.
Posted by Anonymous on Sun 12 October, 2008 5:46 AM
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Being a fan of Apple for bringing innovation to the general populace (not necessarily innovating - just making innovation popular!), but not what you would call a "fanboy," I think that those of you who are criticizing this move don't really understand your typical consumer (as Apple does). Sure it's going to be expensive. Sure there are other devices that can do all of this (heck, I've had a network of 7 MythTV boxes that can do all of this in my house for 3 years - price tag: $550 each). What Apple is going to bring is an interface that your wife and kids can use without having to call your office for tech support. No other devices enable you to share ALL of your media (music, recorded videos, TV programs, pictures) AND have an interface that makes it easy to understand. Yes, HP has had networked media devices (HTPCs), and so have all of the other manufacturers that have rolled out an XP or Vista Media Center model (not to mentions scads of companies that custom-make Windows Media Center PCs, like VidaBox). What you are failing to realize is that the very vast majority of folks outside of the tech world do not want to think of their media devices as computers. Yes, they are actually computers, but most people will balk at allowing them in their bedrooms and living rooms if it will be thought of as a computer. I speak from a position where this has been thought out very thoroughly. Our company was in the prototype stage of devices that would be very similar to what Apple is rumored to be doing, and our research with some of the world's top consumer electronics manufacturers and their dealers lead us to believe that their would be a very huge market for such devices. We ended up scrapping the project when a patent search revealed that Apple was likely to be coming on the market, and we didn't feel that we could get a big enough of a footprint in the market to remain profitable once it did.
Posted by Anonymous on Sun 12 October, 2008 5:52 AM
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I've been waiting and I will most likely buy this. For all you wintards, first of all HP or any other LAME PC mfgr has NOT done this before--they haven't got a little thing called iTunes. Perhaps you've heard of it? Also, Netflix has announced they will finally have streaming for Mac available by the end of the year. IF that works on this TV then I am so there. When can I order?
Posted by Brewer on Sun 12 October, 2008 6:00 AM
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All the traditional consumer electronics companies have been asleep at the wheel for a long time. TVs could be so much better with an insanely great user interface. If Sony,Matsushita, the Koreans and Chinese and Phillips won't do this, too bad. Go Apple.
Posted by michael s on Sun 12 October, 2008 7:00 AM
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This is something down the road, not something that will come about on Tuesday with the new notebooks. I would expect this to come about in a year or never at all.
Posted by Anonymous on Sun 12 October, 2008 9:16 AM
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I have said it once, and I will say it again: an apple tv or all in one stb/tv that does not play divX is like a portab le music player that does not play mp3s.. Until they do (out of the box)I will be avoidng them like the plague...
Posted by blurred vision on Sun 12 October, 2008 12:00 PM
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People complaining about Apple TV I think do so from a poor understanding of the product's intent. Apple TV does the same thing for video on one's computer, as Apple's Airport Express did for music. Yet, people don't complain about Airport Express, and do so for Apple TV. They seem to think the product was supposed to do more then merely bring iTunes video to your television. It isn't. It is possible Apple will grow the product into more one day, but it really was designed to solve that simple problem and it does so as advertised.
Posted by terrin on Sun 12 October, 2008 4:22 PM
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If this new TV works anything like the AEBS or Apple TV, it will be turning itself off in the middle of TV shows and connecting to your computer only when it feels like it. I'm an Apple fan, but their quality is starting to slip.
Posted by dchr on Mon 13 October, 2008 3:10 AM
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I wait an see what the price is, the recent new mac book pros didn't impres pricewise (although they look like great machines). www.youtukan.com
Posted by tekno_boy on Thu 23 October, 2008 9:11 AM
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People always go on and on about the price of Apple. But what Apple products can do for you is save you time. You don't have to figure out how to make everything work 99% of the time, they do it on their own. That's why you pay so much money for them. Time is money. That sounds pretty cool, I assume you'll be able to plug in a cable box and use it like a regular HDTV.
Posted by Anonymous on Thu 23 October, 2008 11:39 PM
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Do we remember the Gateway stores a few years back, 2002-4 if I'm right? they made laptops and desktops, they sold Plasma TV's. Apple sells laptops, desktops, has a great retail presence. They have a movie content, etc. It only makes sense that they release a networked TV. It's not that Gateway opening retail stores was not a bad idea, the missing component was the quality of the products. Gateway was selling products not an idea. Apple releases quality products that work with other Apple products. I expect nothing less than a TV that supports everything, video chat, Apple TV features with a better interface etc. Eventual DVR like functionality. Oh and the display will most likely be stunning. Along with a design that will exceed the "Wife Acceptance Factor". But will it be LED back lit? and can it be 42inches and larger?
Posted by tom on Mon 24 November, 2008 5:55 AM
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