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LG Chocolate BL40 review
Reviewed by Frank Lewis on 4 September 2009
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Verdict
It may be jam-packed with really great features, but the LG Chocolate BL40's disappointing user interface means it's not as satisfying a handset to use as the iPhone or HTC Hero
Good
- Tall and slim design
- Ultra-wide display
- Multi-touch support
- Great range of features
Bad
- Can feel slightly unresponsive at times
- S-Class interface is overly complicated in places
The LG Chocolate BL40 is unlike any other touchscreen phone we've come across. Its stunning, ultra-wide display has a true cinematic 21:9 aspect ratio and gives the handset a very distinct tall-and-thin profile. Available in October for free on a £35-per-month contract with Orange or Carphone Warehouse, or for £500 SIM-free, the Chocolate is quite pricey. Besides the impressive screen, though, it's bursting with other cool features, including a 5-megapixel camera, FM transmitter and DivX support.
Quite the looker
Unlike LG's previous touchscreen handsets, such as the chunky Arena KM900 and boxy Viewty Smart GC900, the Chocolate is a real looker. It's not just the fact that its tall and narrow form factor separates it from the rest of the smart-phone pack. LG has packaged it in an extremely slim and neat piano-black chassis that really looks the business. Before getting our mitts on a review sample, we thought the phone would be too tall and ungainly, but it actually feels very comfortable in the hand, partly because it's narrower than other smart phones.
Stunning screen
This handset's key feature is its fantastic 102mm (4-inch) capacitive touchscreen. Like the phone itself, the display is tall and narrow. In fact, it's got a 21:9 aspect ratio, so it can show a full cinematic image without having to crop the edges, as the iPhone or HTC Hero do. When working in landscape mode, this means the screen is considerably wider than it is tall. That turns out to be both a blessing and curse.

It's a blessing for a number of reasons. Firstly, the extra width means you can view movies in their natural 21:9 aspect ratio, with the result that they look absolutely brilliant, especially as the display is very bright and has a reasonably high resolution of 800x345 pixels. The extra width has also allowed LG to introduce a neat split-screen view in the messaging applications: contacts are listed on the left-hand side, with messages appearing on the right, just like with standard PC applications. It also means Web pages fit across the screen without you having to scroll back and forth, as you must with pretty much every other smart phone around.
The downsides are that, as the display is also very narrow, when you do view Web pages in landscape mode, the rendered text is very small and quite difficult to read. Consequently, you usually find yourself having to zoom in to increase the text size to a more acceptable level. This defeats the purpose of having the wider screen, as, once you zoom in, you then have to scroll back and forth, just as you do on other devices. Also, when you call up the landscape keyboard in the browser, email or SMS applications, it practically fills the entire screen, leaving just a couple of lines of text at the top. We can't help but feel that LG would have been better off making the screen slightly taller in landscape mode, even if this would have meant using a non-21:9 aspect ratio.
Lacklustre user interface
As with LG's other touchscreen mobiles, the Chocolate runs the company's S-Class user interface. It's bright and colourful, with well-designed icons and some slick animations, including a funky rotating 3D cube that you can use to swap between different menu screens. But it can also be rather confusing to use because it gives you too many ways of accomplishing the same task. For example, applications can be accessed either via a shortcut menu, a grid display with icons divided into carousel menus based on their function, or in a landscape view that shows all icons on a single screen. After a while, we found ourselves craving the iPhone's simpler homescreen.
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daydreamer01 4 October 2009
Good: Innovative big screen offering something different
Bad: Wish it was wider
Comment: This is not a smartphone reviewer, it is a featurephone and can be compared to LG Arena or Samsung Jet, alright...
gurmeet1980 25 April 2010
Good: multi touch capability
Bad: best phone ever, a little compromise on battery life.
Comment: THE LATEST PRICE AS ON TODAY 25/4/10 FOR LG BL40 IS 19900/- AVAILABLE AT THE MOBILE STORE. AND I WANT TO UPDATE EVERYONE ABOUT THIS MOBILE THAT THIS IS THE BEST PHONE TILL DATE IN THIS PRICE. THIS PHONE HAS ALL THE FEATURES WHICH EVEN A PHONE AT 35000/- DOSENT HAVE. I HAVE VERY HIGH KNOW OF MOBILES OF ALL THE COMPANIES INCLUDING NOKIA, SAMSUNG, HTC, LG, MOTOROLA, SONY ETC. AND I MUST SAY THAT THIS PHONE DESERVIES 11 OUT OF 10. YES 11 OUT OF 10. THIS PHONE HAS THE MIND BOGGLING FEATURE WHICH GENERALY SEEN ONLY ON TOUCH SCREEN PC'S ONLY. THIS MOBILE HAS THE MULTI TOUCH SCREEN. I AM SHOCKED TO SEE THAT NO ONE IS TALKING ABOUT ITS MULTI TOUCH CAPABILITY. ALSO IT HAS THE FM TRANSMITER WHICH N97 MINI DOSENT HAVE. ITS SCREEN IS PERFECT 21:9 WHICH GIVES THE BEST PLEASURE TO WATCH VIDEOS. AS HUMAN EYE VIEW THE WORLD IN 21:9 FORMAT. THE SCREEN SIZE IS ULTIMATE HIGH DEFINITION 4". ALSO THE S-CLASS INTERFACE OF THE LG BL40 IS MUCH MUCH MORE THAN GREAT. THIS PHONE HAS INBUILT SUPPORT FOR WORD, EXCEL, POWERPOINT, NOTEPAD, AND PDF FILES. SO ONE DOSENT NEED TO INSTALL THIRD PARTY SOFTWARE FOR THE SAME. THE LEVEL OF TOUCH EXPERIENCE OF SCREEN IS EQUALENT TO IPHONE. THIS PHONE GIVES ULTIMATE EXPERIENCE WHILE VIWING OFFICE FILES AND SURFING WEB AS THE SCREEN IS SO LARGE IN LANDSCAPE MODE THAT ONE CAN EASILY BROWSE THROUGH THE PAGE WHITHOUT HAVING THE NEED TO SCROLL HORIZONTLY. SO YOU HAVE TO SCROLL PAGE VERTICALLY ONLY AS WE DO WHILE SURFING THE NET ON PC. SO THIS PHONE GIVES THE PLEASURE OF A POCKET PC. THIS IS GREAT.THIS MOBILE IS MUST FOR TECHNOLOGY FREAKS AND THE FOR PERSONS WHO ARE MAD ABOUT ELECTRONIC GADGETS. PLEASE NOTE THAT THIS PHONE IS ONLY AND ONLY FOR MOBILE TECHNOLOGY FREAKS ONLY. SO OTHERS PLEASE DONT SEE THIS PHONE. AS THEY WILL NEVER BE ABLE TO OPERATE THIS PHONE TO THE FULL EXTENT. THIS PHONE USER INTRFACE IS DESIGNED FOR TECHSAVY PERSONS ONLY. IF ONE WOULD LIKE TO BUY A PHONE FOR BEST ENJOYMENT, ENTERTAINMENT WITH LATEST PREMIUM FEATURES LIKE BEST AND BIG SCREEN 4", BEST AND CLEAR DOLBY SOUND, BEST AND EASY WEB
SURFING EXPERIENCE, CRYSTAL CLEAR HIGH DEFINITION VIDEOS, ADDED HIGH CLASS FEATURES LIKE MULTI TOUCH CAPABILITY, FM TRANSMITER, MULTI TASKING AND A LOT MORE. A PART FROM FROM A HOST OF ALL OTHER FEATURES WHICH A PHONE COSTING AT 35000/- HAVE. ONE THING I WOULD LIKE TO CLEAR IS THAT THIS PHONE INSPITE OF LARGE DISPLAY EASILY GETS FITTED INTO POCKET.all this at 19900/- at a little compromise on battery life. if u use this phone aggresively then u will need to charge it daily. but i feel that this much compromise is very well justified.THIS REVIEW IS BASED ON MY PERSONAL EXPERINCES WITH THIS PHONE.
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