With its emphasis on all-you-can-eat data plans, rather than calls and texts, Three is doing all it can to portray itself as the network for data-hungry smart phone addicts.
There's no limit on Three's all-you-can-eat data plans so it won't hit you with charges or slow down (throttle) your connection if you use too much -- a particular bugbear of mobile users. You can sign up from £12.90 per month, with deals offering between 100 and 1,000 minutes of calls.
Three doesn't yet support 4G data, but has promised that it will soon -- although it's not in any rush to roll it out. EE is currently the only network to provide 4G speeds, but it demands a hefty price. Three, however, has said that all customers will be automatically switched over to 4G at no extra cost. Lovely.
In the meantime, Three supports DC-HSPA which is a faster variant of 3G -- 3.5G, if you will -- which promises speeds up to 11Mbps. That's faster than standard 3G and not much less than proposed 4G speeds, but you will find speeds vary, depending on where you are.
Three still struggles to offer the breadth of coverage of its competition though, so it's essential that you take a look at its coverage checker before you invest.
Three used to be the worst of the UK networks for customer service, according to Ofcom research. It's either upped its game since then or everyone else has gotten much worse though, as fresh Ofcom data showed that Orange and T-Mobile receive the most complaints now.
Three offers some great deals, particularly for the data-hogs among you. Check out our top-rated phones below, which are currently available with Three.
Additional writing by Flora Graham and Andrew Williams.