O2 first grabbed the attention of many mobile-phone fans back when it had the exclusive rights to the iPhone. Those days are over but it's still the only network to offer visual voicemail on the iPhone 4.
There's more to O2 than Apple's handset anyway. We've picked our favourite phones on the network in our round-up below.
Unfortunately, the generous data allowance that powered adoption of the iPhone and other smart phones is no more. O2 cut its 'unlimited' data bundles back in 2010. The operator hopes to tempt us instead with a medley of special offers, such as a pre-paid debit card called O2 Money, and discounts through its O2 Priority Moments voucher app.
Still, none of these temptations represent a killer reason to pick O2 over another network, so you should be sure to compare prices before getting stuck into O2's extras. Before switching to O2, you should also make sure that you can get a signal by using its online coverage checker.
When it comes to customer service, O2 shines. A customer satisfaction survey by Which? magazine ranked the network second only to Tesco for customer satisfaction among contract customers. Among pay as you go peeps, O2 was pipped by Asda and Tesco, but still came out above the rest of the major networks.
O2 also tops Ofcom's data, with the lowest number of customer complaints of all networks by a significant margin.
We also high-five O2 for its website. Unlike the dismal, confusing efforts of Vodafone and Orange, O2's site tends to be clear and usable. There's even a page where you can ask for your phone to be unlocked, rather than having to navigate the support-line hell maze.
Editors:
4.5 stars out of 5
Users:
4.45 stars out of 5
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Reviewed on 31 January 2011
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The HTC Sensation looks unassuming, but its hefty aluminium case, hugely powerful processor and fabulously whizzy, customisable software make it feel like a giant among smart phones. Read more
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4.0 stars out of 5
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The Sony Ericsson Xperia Arc offers a stunning wide-screen display and an excellent camera. It's the ideal Android smart phone for media lovers. Read more
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Reviewed on 6 January 2011
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4.0 stars out of 5
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Even though it’s now over a year old, Apple's iPhone 4 remains a fantastic device. The introduction of iOS 5 makes it even better, but if you can afford the additional expense, then it’s worth at least considering the superior iPhone 4S. Read more
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Reviewed on 7 June 2010
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3.0 stars out of 5
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3.95 stars out of 5
There's not much that the BlackBerry Torch 9800 can't do, but it doesn't make it easy. Pricey, chunky, and packed with features, this is a smart phone whose function beats form -- and fun. Read more
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Reviewed on 3 August 2010
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4.0 stars out of 5
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Samsung's made the right sacrifices to keep the cost of the Galaxy Ace down. It has a relatively low-res screen and lacks the power to play Flash video, but this Android phone is packed with fun features and looks much more expensive than it is. Read more
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Reviewed on 11 February 2011
Comments 2
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Anonymous 19 July, 2011 16:34
Ok so first the carphone warehouse ad... i mean article and now O2.
Please just put a larger area for ads in somewhere, but please stop with these 'articles'.
anonymous 5 March, 2012 01:14
Interesting that O2 comes out on top, having the fewest number of complaints & best customer satisfaction compared to the other major networks... Could this be perhaps because they are the only network who value their customers enough to give them UK based call centres? The Orange & "3" experience is appalling (I've been with both) & their international call centres "de-values" us as customers, (because as customers we know it's cheaper for them to provide & the service is unsatisfactory). O2 will always get my custom - I've been with three different providers since 1995 when I had my first ever phone - Orange & "3" blew it... Keep up the good work O2 & never compromise on quality.