Orange bounded into the UK telecommunications market in 1994 with that most cheerful and enduring of slogans -- The future's bright, the future's Orange.
The company's affordable phones are perfectly placed for these straightened times. It often offers smart phone features on its handsets, or fully-fledged Android, at a relatively low cost compared with market-leading brands such as Samsung, Sony, HTC, BlackBerry, Nokia, LG and Apple.
Its range has included the San Francisco 2, the Rio 2, the Stockholm, the Monte Carlo, the San Diego... (Can you spot a theme developing?) Orange has also dipped its toe into the world of tablets, with the 7-inch Tahiti.
The handsets are manufactured by ZTE, the multinational manufacturer and second biggest telecoms business operating out of China, after Huawei.
A new company, Everything Everywhere, later renamed EE, absorbed both Orange UK and T-Mobile UK in 2010, meaning customers began to benefit from wider network coverage. As part of the deal, both Orange and T Mobile retained their shop fascias and brands. It’s the first company to benefit from the new, faster 4G network in the UK.