Smart phone creator HTC -- that's High Tech Computer, abbreviation fans -- was formed in 1997, making it a youngling in the world of tech companies. Initially it focused on making phones using Microsoft's Windows Mobile operating system, but was later tempted away by the delights of Android, and more recently, Windows Phone.
While HTC initially operated as a design manufacturer creating budget phones for telecom operators, it is now a recognised and popular brand in its own right. Phones such as the Hero, Desire and Sensation were impressively innovative products and particular favourites of the CNET UK team.
But although these superb phones helped push Android into the mainstream, HTC faces ever-tougher competition from the like of Samsung as the Android phone market becomes ever more crowded.
The company’s marketing slogan, 'Quietly Brilliant', is somewhat ironic in the face of its recent partnership with Beats by Dr Dre, manufacturer of the famously loud and bassy headphones, which now does the audio tweaking for the likes of the flagship Android One X and One S. Meanwhile, HTC has opened the curtains to Windows again, with the Windows 8-powered 8X handset.