Based in Tokyo, Fujifilm has been renowned since the 1930s for its innovations in film and camera development, medical imaging equipment and photocopying and photofinishing technology.
In the 1980s Fujifilm developed the QuickSnap, the world's first one-time-use recyclable camera and also introduced the Fotorama range of instant cameras and film.
The birth of digital photography found Fujifilm in a tight spot as a manufacturer of photographic film, the popularity of which steadily declined in the face of new technologies. The company proved adept at turning its hand to the digital world, however, and even managed to continue selling instant film as the better-known Polaroid floundered.
Fujifilm is probably best known these days for its mid-range point-and-shoot FinePix cameras, although it has proved it can hold its own at the upper end of the market too, such as the impressive Fujifilm X Pro1, a mirrorless snapper targeted at pros. The glamorous X10 was awarded a five-star score recently, as did the dSLR alternative X-S1, making us excited to see what other tricks it has up its silky sleeve.
The company has a dedicated photography gallery, Fujifilm Square, in Tokyo, which puts on exhibitions and houses antique Fujifilm products, as well as the various Emmys and Oscars it has won for film production.