No technology firm has ever dominated popular culture or divided opinion so strongly as Apple, the company behind the iMac, iPod, iPad and iPhone. Whether you're prone to indulging in Steve Jobs hero-worship or think Apples are not the only fruit, its inventions, reinventions, personalities, secrets and melodrama make for quite the saga.
This tech tale begins with Steve Jobs who, along with Steve Wozniak and Ronald Wayne, established Apple Computer Inc on 1 April, 1976 in Cupertino, California. Fast-forward to now and Apple has become the largest technology company in the world by revenue and profit.
British designer Jonathan Ive was the man responsible for designing many iconic Apple products, including the iMac and the iPad. Revolutionary products such as the iPod, along with iTunes software, changed the way the world listened to music. And the iPhone and App Store marked a dramatic shift in the mobile phone market. CNET UK paid tribute to the iPhone with an animated infographic video charting its history and rise to fame.
The company's foresight and innovation has been useful for reinventing itself in times of crisis. The sacking, re-hiring, and more recently, the death of visionary Apple CEO and co-founder Steve Jobs are dramatic milestones in the company's history. With new CEO Tim Cook at the helm, Apple has gone from strength to strength, selling five million iPhone 5s in the first weekend of sale.